You need an edge when it comes to direct bookings. This is why many hotels use price comparison tools to communicate their best rates to guests and drive those bookings. But do these tools work?
We looked at hotel industry direct booking engines on their own, then with the Windsurfer® Booking Engine and Triptease Price Check, and finally with Windsurfer and Triptease’s Price Check with active guest engagement. Here’s what we found.
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